Google website optimizer

Draft

Introduction

See also: Google analytics and google webmaster tools

According to the help pages, Website Optimizer allows to do two types of testing: A/B testing and multivariate testing.

• So-called A/B testing allows to test performance of two or more different pages.
• Multivariate test allow to test various sections of the page. Read Google's testing strategies for more information

For simple A/B testing, you will have to insert some JavaScript code into each of the concerned pages, i.e. the testing pages and the "goals" pages (where users should land).

Links

At Google

• Google Website Optimizer tools. Help comes a various levels. Here are some entry point of interest to beginners:
  • Getting started
  • Getting started guide
  • Getting started guide / Starting your first A/B experiment
  • Using the Tool - A/B Tests

• Visit the official Website Optimizer blog

• Web Site Optimizer 2:19 min propaganda video.

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